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Good to Great, Jim Collins (Good to Great, Jim Collins).

Everyone knows quite a common phrase - "the best - the enemy of good." Collins, who has spent many years analyzing the principles of transition from good to outstanding performance, said it was "good - the enemy of great." However, it is not shocking. Rigorous analysis of financial activity almost a thousand companies in the US and the method of their selection to convince the reader of his rightness.


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